Off Page SEO
About Off Page SEO
Off page SEO (also called “off-site SEO”) refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs). It is about everything that doesn’t happen directly on your website. Optimizing your website is called on-page SEO and includes things like site structure, content and speed optimizations. Off-page SEO is about, among other things, link building, social media, and local SEO.
Improve Website's Performance
If you want to raise true brand awareness and drive massive organic traffic to your website, then you’re in need of some really effective off-page SEO practices. Off-page SEO is an effort (such as through social media marketing or influencer marketing) to generate links and ratings, so your site rises in credibility and rank.
How Backlinks Improve site SEO
Backlinks are especially valuable for SEO because they represent a “vote of confidence” from one site to another. In essence, backlinks to your website are a signal to search engines that others vouch for your content. Building backlinks is at the heart of off-page SEO. Search engines use backlinks as indications of the linked-to content’s quality, so a site with many high value backlinks will usually rank better than an otherwise equal site with fewer backlinks.
