Keyword Research
Importance of Keyword Research for SEO
The purpose of performing keyword research is to find words and phrases that users are searching for on Google and other major search engines. Keyword research is always the number-one step in the SEO process. Keywords are like a compass for your SEO campaigns: they tell you where to go and whether or not you’re making progress.
As a bonus, researching keywords help you figure out the thoughts, fears, and desires of your target market. That’s because keywords research gives you tremendous insight into what potential customers searching for and the exact words and phrases that they use.
Keyword Research Helped My Site’s Traffic Grow
When your keywords are properly chosen and utilized, you will begin to see an increase in traffic to your website. This is because if you do proper keyword research, you can find terms or phrases that people actually type into Google and are not too competitive, so that your blog can legitimately show up in Google for it.
Use Google and YouTube Suggest
Google and Youtube autocomplete is an incredibly useful search feature. It has also been a valuable marketing tool by SEO professionals and digital marketers to help perform keyword research and explore search intent. Google autocomplete is a search feature within Google that allows users to complete searches faster as they are beginning to type. It can be found in Google’s search box, the Google app, and anywhere else that has a Google search box.
Keyword Research Tools
There are many keyword research tools that marketers and copywriters use to understand what users are searching for in relation to an industry, product or service. Popular tools, such as Google Keyword Planner and MOZ Keyword Explorer provide average monthly search volumes for specific terms, as well as keyword suggestions based on what was originally supplied.
There are several benefits to using these tools, primarily that most provide the average number of monthly searches, which can be filtered by geography if desired.
Organic Click-Through-Rate
Organic click-through-rate (also known as “Organic CTR”), is the percentage of searchers that click on a search engine result. Organic CTR is largely based on ranking position but is also influenced by a result’s title tag, description, URL and presence of Rich Snippets.
The Google Keyword Planner
- Discover new keywords: Get suggestions for keywords related to your products, services, or website.
- See monthly searches: See estimates on the number of searches a keyword gets each month.
- Determine cost: See the average cost for your ad to show on searches for a keyword.
- Organize keywords: See how your keywords fit into different categories related to your brand.
- Create new campaigns: Use your keyword plan to create new campaigns centered on in-depth keyword research.